Content performance not hitting the mark? Algorithms giving you anxiety? Stressed about recent Google updates? Your toolbox and methodology are likely out of date.
Forget what you've learned about content SEO. Reframe your understanding of "the algorithm." Master audience and keyword research, and make the web a better place.
More than (key)Words is a keyword research masterclass for content professionals looking to level up. This short but info-packed course will give you a toolkit, framework, and practical exercises to create more discoverable digital content the age of AI.
Your website deserves to be found.
Natural language processing is here to stay. Understand how the language we use impacts how our audiences find our digital content.
Whether we're writing for search engines, AI, or the mega sci-fi library of the future, reaching readers means understanding how and why they search. Knowing how your audience speaks and searches is your first step to outsmart the predictable formula that makes old-school SEO content dull and meaningless.
Learn leading-edge methods to build quality, findable content for contemporary digital audiences. Differentiate your content so it rises naturally above the formula.
Keyword research makes your content better, whether you're a
Content marketer
Brand expert
Independent creator
Audience editor
Journalist
SEO specialist
Any content professional publishing online
Learn how to wield this powerful methodology to create discoverable, quality digital content in the AI era.
I. Theory
Digital content is built differently than print and video media. Consider how academic theories of the past inform the commercial programming of the present.
Learn about the history of keywords.
Understand how advertising plays into the equation.
Revise what you learned about meta descriptions.
II. TOOLKIT
Learn to use a professional commercial search data mining toolkit to inform quality content. All methodologies are easily adapted for multiple market-leading SEO software products.
Master data-mining software like Google Search Console and keyword research tools.
Evaluate your data with great content in mind.
Introduce AI to your keyword research workflow.
III. Outcomes
Build authority with your expert content. Discover what your audience wants to find, and own your corner of the internet.
Analyze and interpret your research for humans.
Choose keywords that make your business better.
Develop practical takeaways that can inform your content strategy immediately.
Get 1:1 feedback with a 15-minute instructor consulting session.
Master human-centered research techniques to improve your digital content, messaging, and information architecture. Become an expert in creating content to meet your audience's needs.
Additional info
Get researching and build the foundation of your audience-first content strategy.
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