Learn human-centered audience research, and transform your content goes
Content performance not hitting the mark? Algorithms giving you anxiety? Stressed about recent Google updates? Your toolbox and methodology are likely out of date.
Forget what you've learned about content SEO. Reframe your understanding of "the algorithm." Master audience and keyword research, and make the web a better place.
Let's set the stage for keyword research by understanding a little bit about how the history and function of keywords has changed over time.
In this module, we'll get a deeper understanding of the Why behind keyword research. We'll also start mining for keyword data in our research tool.
In this lesson, we use Google Search Console to understand areas where our existing website already has authority.
In this unit, we'll organize our dataset so that we can use it to inform our content strategy. We'll cover TF-IDF, data cleaning, and using AI to organize our keyword research.
In the final unit of the course, we'll discuss how we use our keyword research data along with additional audience research to create a content plan.