The Content Technologist is dedicated to supporting content professionals in their quest to build high-quality digital experiences for readers, searchers, and businesses.
All courses combine theories and practices from various professional disciplines, including search engine optimization (SEO), user experience (UX), social media, traditional periodical and book publishing, and digital strategy — creating a best-in-class, holistic approach to digital content.
In 2024, our four new brand-new separate but related courses focus on four key disciplines in content research and measurement. Called the Expansion Pack, these four courses of brand new material are designed to help anyone responsible for website content—whether for themselves or for an enterprise company—understand how to structure web content to expand business organically.
The Content Technologist is a resource for content professionals working in the age of algorithms. We support knowledge workers in the theory, practice, business and craft of publishing digital content.
Read about our weekly free content strategy newsletter and access our full archive of content strategy resources on our homebase website.
The Content Technologist is also a content strategy consultancy founded in 2019 by Deborah Carver. We help businesses you've heard of with their audience research, information architecture, and website redesign strategy.
If you need help with your large website redesign content strategy, do shout in our direction.
We're an evolving solopreneurship, and our brand style guide declares we use "we," even when we are down to just me, Deborah. More about me below.
Currently our business model is "building the plane while flying it, taking our own medicine, and mixing all the world's metaphors."
Pardon our mess in the meantime. If something is broken, kindly let us know. Remember that we are but one human assisted by a bevy of mediocre robots.
Hi! I'm Deborah Carver, and I'm an independent consultant with a 20-year career divided between traditional publishing and digital content strategy. I live in Minneapolis with my husband and two cats.
The courses I've developed are spun out of the weekly Content Technologist newsletter and expanded with in-depth strategic thinking and tactical practice, I'm hoping to share the digital content research and analysis methodologies I've developed with a broader audience. My goal with the launch of the Content Strategy Expansion Pack courses is to share the evidence-backed processes and thinking that have consistently worked for my clients.
Professionally, I've spent more than a decade of successfully researching, strategizing, and measuring performance for clients in more than 44 industries on the practices outlined in these courses. Many of my brand content and SEO strategies based on these methods are still succeeding in search and for clients years after their original implementation.
I know that organic content, created with care and structured for discovery, can succeed above the overspammed and overoptimized commercial state of the web in 2024.
The Expansion Pack, a set of four courses released quarterly in 2024, was designed to share the methods that have made me an award-winning strategist. I hope to support writers, creators, developers, and strategists in helping good content become more visible and financially viable online.
Read my full bio on The Content Technologist website.