What does it mean to make content more discoverable? Is it the same thing as brand awareness? In these videos, we'll discuss the foundations of structured content and discovery and look at how print media can inform how we structure digital media (yes, really).
In this unit, we'll go over the foundation of taxonomies in general, get our taxonomy research poop in a group, and execute the Two-hour Taxonomy exercise. Get ready to nail down your core terms!
Your information architecture matters.