Measuring content performance

Content analytics to help you understand your audience

Course content launching September 30, 2024.

Content analytics: Part of the 2024 expansion pack

Out-of-the-box web analytics don't effectively represent how content performance contributes to a business' bottom line. Reframe your understanding of how metrics match audience actions.

This course is for:

  • Content and brand strategists looking to demonstrate and improve content ROI
  • Publishers who are tired of the endless cycle of anecdata and traffic churn
  • Data scientists who want to learn  how content performance is measured differently
  • Creators who want to understand how audience lurker behavior can shape their content

Course launches September 30, 2024.

Preorder as part of The Content Strategy Expansion Pack. Individual course preorder coming July 2024.

Preorder the full CS Expansion Pack

Preorder the Expansion Pack

Expansion Pack preorders gain access to five courses for the price of two as they are released throughout 2024, as well as exclusive membership offers as soon as they are released. Limited to 30 sign-ups.

Individual orders for Measuring Content Performance will be available in July 2024.

Discover the full Expansion Pack

Not ready for the Expansion Pack yet?

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