Understanding Google Analytics 4

How to install, configure, and read GA4 for content professionals

The Content Technologist's flagship course, updated for the new GA4 admin experience. Arriving on our new course platform in June. Update coming summer 2024. 

Master the standard software for measuring web content

The transition to Google Analytics 4 has already passed, and we're all stuck with a new analytics platform that often feels alien from the GA we used to know.

This course will give you the answers to top questions about GA4, including:

  • How do I find the metrics I need to make decisions about my content?
  • How do¬†I configure events and conversions in the new interface?
  • What is the interface like, and how do I access the best reports?
  • How do¬†I customize GA4 for my organization?

The Content Technologist's first-ever course aims to demystify web analytics for everyone, whether you've previously learned GA or you're a complete analytics newbie.

Preorder The Content Strategy Expansion Pack and receive Understanding GA4 free. Individual course preorder coming June 2024.

Preorder the full CS Expansion Pack

Preorder the Expansion Pack

Expansion Pack preorders gain access to five courses for the price of two as they are released throughout 2024, as well as exclusive membership offers as soon as they are released. Limited to 30 sign-ups.

Understanding GA4 is a bonus for Expansion Pack preorders only.

Individual orders for Understanding G4 will be available in June 2024.

Discover the full Expansion Pack

Not ready for the Expansion Pack yet?

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