Courses by The Content Technologist/Understanding Google Analytics 4

  • $450

Understanding Google Analytics 4

  • Course
  • 40 Lessons

Contents

Chapter 1: Installing and configuring GA4 settings

Install the code and configure your admin section.

Understanding Google Analytics 4: A pre-course intro
1.1 GA4 account settings
1.1 Quiz
1.2: Adding the code to your website
1.2 Quiz
1.3: Removing your info from GA4 traffic
1.3 Quiz
1.4 Publisher-specific GA4 account settings
1.4 Quiz
1.5 Linking other Google Accounts
1.5 quiz

Chapter 2: Events, conversions & a tour of GA4

2.1 Events and conversions
2.1 Quiz
2.2 A tour of the homescreen
2.2 quiz
2.3 Reports and Explore
2.3 quiz
2.4 Advertising and conversions
2.5 Configuring events and conversions
2.5 quiz

Chapter 3: Understanding the Acquisition and Engagement Reports

3.1 Users and sessions
3.1 Quiz
3.2 Reports in the Acquisition section
3.2 Quiz
3.3 Reports in the Engagement section
3.3 quiz
3.4: Landing pages and user acquisition
3.4 Quiz
3.5: Pages, stickiness, and tech details
3.5 Quiz

Chapter 4: Building custom reports and dashboards in GA4

4.1: The Explore section
4.1 quiz
4.2: Configuring a Funnel exploration
4.2 Quiz
4.3: Configuring a Page path exploration
4.3 Quiz
4.4: About attribution modeling
4.4 Quiz
4.5: Customizing your GA4 interface
4.5 Quiz