An on-demand course designed especially for non-marketers

Understanding Google Analytics 4

by The Content Technologist

The goal of this course is to empower content professionals and non-marketers to understand their web analytics so they can make a more informed business case for the impact of content.

This course isn't about marketing attribution or advertising. It's about understanding how your audience uses your content and what supports your business, using Google Analytics 4.

In this class, you'll learn:

  • How to set up Google Analytics 4 properly so that your data is accurate and actionable
  • What the different reports and settings in the GA4 interface mean for content publishers—and which ones you can ignore
  • What's the difference between an event and a conversion and which ones you should track
  • Which customizations make sense for publishers to configure
  • How to read and find insights in GA 4's out-of-the-box reports with no custom code

Course format: A short video, text and quiz lesson each day via email

Understanding Google Analytics 4 is a combination of video, text, and quiz content, delivered via email 5x a week for 4 weeks in a row. 

At your convenience — when you decide to say Go — the 4-week course begins. You'll receive a short lesson in your inbox each workday, with clear learning objectives. You'll be led through the GA4 interface one small piece at a time.  

The course is relatively short— between 5 and 10 minutes per day, 20 work days in a row (analytics aren't for the weekend, trust us). 

You'll also have access to your instructor will be available for one 15-minute consulting session to answer any outstanding questions you have about setting up GA4.

To get the most out of the course, anticipate spending an additional hour or two using GA4 each week, beyond the lessons.

Deborah Carver headshot. Photograph by Adrianne Mathiowetz.

Take Understanding GA4 today and get started with web analytics.

Each course purchase includes:

  • 20 videos and email content, delivered straight to your inbox, featuring individual course modules
  • 21 quizzes to ensure content comprehension
  • A final course certification
  • A one-on-one 15-minute consulting or analytics troubleshooting session with the course instructor

By purchasing this course, you agree to the Terms of Service, which state that each course is for individual use. Please do not share course content with others. 

If you would like to purchase courses for a company or group, please email info at

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Understanding GA4 Course

Understanding GA4 Course email + video delivery.

450.00 USD

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