Learn leading-edge content analysis and optimization methodologies. Become an expert in digital content strategy.

FEATURED COURSE

More than (key)Words

Audience research for brilliant business-building content

Understand the relationship between human needs and algorithmic recommender systems.

Create the original, outstanding content that your audience seeks in the generative AI era.

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PREVIEW VIDEO

What's in your knowledge graph?

Natural language processing (NLP) — an umbrella term for the technology that reads all language-first digital content — is here to stay. How can you prepare your brand's content for entity-first search and ever-shifting discovery that NLP enables?

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LAUNCHING JUNE 30 

Your content is your marketing.

Content-driven organic growth for brand-builders, publishers, newsletterers, and algorithm skeptics

Our newest course, launching June 30!

Reach new audiences without a hefty advertising budget or an SEO specialist on retainer.

Structure and position your content for organic discovery without compromising quality.

Lowest available pricing available during preorder.

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More courses coming soon

Stay tuned for an updated Understanding Google Analytics 4, Let's Build a Website, and new courses arriving quarterly from The Content Technologist. 

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