Stop feeding the beast. Dump the risky content experiments. Join our skill-focused content strategy masterclasses to transform your existing content into a highly discoverable, authoritative owned brand platform.
AVAiLABLE NOW
Our courses transform the ideas in The Content Technologist newsletter into real, actionable, and replicable content practices you can use to grow your digital content business. Whether you're a strategist, marketer, creator, or publisher, learn the principles of researching, structuring, and measuring great online content in the AI era.
ADVANCED KEYWORD RESEARCH
Audience research for brilliant business-building content
Master human-centered research techniques to improve your digital content, messaging, and information architecture. Become an expert in creating content to meet your audience's needs.
DIGITAL DISCOVERY IN THE AGE OF AI
Content-driven organic growth for brand-builders, publishers, newsletterers, and algorithm skeptics
Reach new audiences through traditional search and AI agents without a hefty advertising budget or an SEO specialist on retainer. Structure and position your brand's content for organic discovery without compromising quality.
MASTER WEBSITE CONTENT ANALYTICS
How to install, configure, and read GA4 for content professionals
Google Analytics 4 isn't set up for content measurement out of the box. Learn the reports, settings, and custom configurations organic content publishers need to understand and properly attribute content performance. Our flagship course, launched in 2022, is getting a refresh in August 2024.
COMING SOON
Out-of-the-box web analytics don't effectively represent how content performance contributes to a business' bottom line. Reframe your understanding of how metrics match audience actions.
Our full-journey content measurement course launches September 30.
Businesses are drowning in data, but most don't know how to activate those insights for content success. Learn to harness behavioral data to create content strategies that match business goals.
We're developing strategies with big impact beginning on December 30.
Subscribe to The Content Technologist's weekly newsletter for expert insights into the business, theory, practice, and craft of digital content.